How to Create a Standout Brand

Oct 20

How many times have you heard the word brand in the last month? As business owners, this is something we hear mentioned A LOT. There’s an endless supply of information out there telling us that Branding Is Everything. But what does that really mean, and how can you ensure that your brand stands out among the sea of businesses in your niche?

We’re here to help with our tips on How to Create a Standout Brand:

Step 1 - What’s Your Story?

Branding is all about telling the story of your business. A well-crafted brand achieves this by offering a clear message to your clients about what they can expect when they engage with your products and services. Narrowing down this story can help you hone in on your perfect branding vision. An excellent first step is to ask yourself a few questions:

1. What are you offering?

2. Who are your clients?

3. How do you want people to feel when engaging with your products or services?

Using this method, consider this example of two very different businesses:

1. One offers chic apparel to a mid-forties audience, with a minimalistic aesthetic and calm atmospheric storefront.

2. The other provides virtual reality gaming to an early-twenties audience in a neon-lit, space-themed bar.

You can see how the branding for these businesses would need to be drastically different to tell their brand story. From colour choice, to slogan, to logo image - each element of their brand is influenced by these three questions. Once you’ve gotten clear on your story, you can start on the fun part!

Step 2 - Get Inspired & Decide on your Branding Package

Now that you’ve decided on the brand story, you can start looking for elements that will allow that story to shine through to your clients. Once you’ve got some inspiration, you’ll want to decide on a few key elements and start developing a stunning branding package:

Pick a Colour Scheme: This is typically 2 to 5 colours, each complimenting the others.
Choose your Fonts: You’ll likely want one for headers and one for the general text.
Design your Logo: This is the big one since your Logo will often be present on everything. You can use your colours and fonts to help create some magic or add an image that feels in line with your story.

Feeling overwhelmed? Don’t worry!! We offer beautiful, customizable Branding Packages designed to instantly elevate your brand.

Using a Branding Package is an incredible way to save time and energy. We offer modern, simple, clean, & sophisticated designs so you can ditch the overwhelm and jump right to the good part - showing off your business!

Have a look at our Branding Packages here:

Step 3 - Be Consistent

Now that you have your Branding Package ready, the next step is to ensure you’re offering your clients a chance to engage with your story at every part of their journey with you. The more you can show off your brand, the more people will begin to recognize it as the diamond that it is.